Gillian Fuller at Elite Daily writes “money may not be able to buy happiness, but sex and alcohol surely can — at least, according to new research.
A recent study conducted at the University of Canterbury in New Zealand found that, on average, partying and sex rate highest on the “pleasure scale,” while volunteering, religion and childcare round out the rest of the top five most-enjoyable activities.
The study, led by researcher Carsten Grimm, involved analyzing the text messages of participants to build what they called “pleasure maps.”
Participants were asked to rank popular activities in regard to their position in three set categories: pleasure, meaning and engagement.
Sex, unsurprisingly, ranked number one across all three categories, while partying ranked high on the “pleasure” scale but low on the “meaning” scale. Rather surprisingly, “using Facebook” ranked relatively low on the pleasure scale as well, along with “housework” and “feeling sick.”
Read more about this research here.