As we cozy into the new millennium, music fans are eagerly awaiting for new female artists to emerge, and finally receive the recognition they deserve. While award-winning female recording artists have gained more ground in the music industry, vacancies in the realms of hip-hop and R&B remain. Surprisingly, it is not only pop culture icons that possess the power to influence and drive music trends. Below the surface, there are female artists who are conquering the worlds of hip-hop, R&B, and pop. They are usually considered underground, their movements are grassroots, they cater to fans that are looking for something “different”, they often fund their own success, and through the support of their peers are capable of growing a viral presence.
The advent of social media has enabled independent artists such as Nicky OMG! to be accessible by the masses. The Morristown, Tennessee native has released a series of singles that that currently challenge the status quo set by mainstream artists. The singles are Headphones In World Out, Best I Never Had and No More, all of which have video releases available for viewing on Vevo. Nicky has brought center stage the styles of music that once dominated the R&B and Top40 charts of the late 90s and early 2000s by artists such as Monica and groups like TLC, Total, and Xscape; known for their fusion of R&B vocals and hip hop beats appealing successfully to mainstream demands.
If you can imagine a 21st Century reincarnation of singer-songwriter Amanda Perez, you will find uncanny similarities with Nicky OMG! From her urban, street appeal to her soulful lyrics, Nicky is most definitely going to be an influential character in the world’s new face of music play. Through her latest singles, she demonstrates her skill as a songwriter, rap lyricist, and singer as she has already made enormous strides with digital downloads, radio play, and in live performances.
Headphones In World Out is a notable single with commercial appeal. Dubbed affectionately as the “Hook Genius” Nicky delivers a prime blend of hip hop verses with a chant-easy hook over a hip hop beat, highlighted by guitar instrumentals. Lyrically, the theme is similar to that of pop star Zendaya’s Replay and Becky G’s hit Play it Again where music is used as a tool to escape the outside world. The song is a fun, youthful track that would function as a great club hit while ultimately being relatable.
Nicky OMG! is a diverse artist with a vast catalog of original songs; she has a broad scope that encompasses pop, R&B, rap, rock, and country. She definitely takes the time to mix it up and demonstrates her skills as a multi-dimensional indie artist. On the track Best I Never Had, she changes up the vibe with a romantic R&B ballad about unrequited love. Her light, girlish vocals over the smooth R&B beat are reminiscent of 90s slow jams that are still played today. The single No More is an upbeat and empowering track about resilience in the wake of heartbreak. There is evidently no limit to the topics for which Nicky opts to address through her music.[adrotate group=”9″]Blending the work of a songwriter and that of a hip-hop lyricist is no easy undertaking for an independent artist. In fact, many of these types of hybrid songs require collaborations with other artists and “features” to pull of what is seemingly a legitimate project. There is literally a never-ending list of hip-hop and R&B collaborations; because of this many skillful singer-songwriters end up pigeonholed, unable to create their own moments in music. NickyOMG! faces this challenge head on by playing the role of songstress and emcee on her tracks and she does so remarkably well. Her rhyming skills are credible and skillful with appropriate cadence and candid lyrics while her songwriting demonstrates the experiences of a mature artist and are delivered in a poetic and soulful manner.
Nicky OMG! cites musical influences such as Percy Sledge and Otis Redding. She got an early start in music at the tender age of 10 when she wrote her first song titled Dear Diary. From a small town in Tennessee, Nicky has proven herself to be an artist on the grind, opening for acts such as rapper Haystack in her hometown. Having been ranked at the number 1 position locally on Reverbnation for over 2 1/2 years and while spending the bulk of 2013 at number one spot on the national charts, she has amassed thousands of digital plays and downloads on music sites such as iTunes. Her undertakings also encompass over 90,000 downloads on hotnewhiphop.com.
Now a featured artist on YouTube and Vevo, Nicky OMG! has captured over 1 million views collectively. Nicky’s takeover doesn’t end with music, she recently launched her own clothing line called “Drippin Swag” ™. Nicky describes her music as “Neo-Soul, full of emotion Old-School music, meets the sounds of today’s current music, mixed up in a Pop Blender”. However one describes the sounds of Nicky OMG!, they are bound to command the attention of music lovers worldwide. As an artist she is colliding and winning against the status quo one song at a time.