Looking back on some of the greatest hits of all time, summer jams often rank high among music fans as those indelible marks that last a lifetime. From stories of sandy beach romances and sunsets to reminiscent bonfires and balmy all-nighters, the universe is long overdue for a new summertime anthem, the party mainstays that rock on for years to come. This season has gotten just a little bit hotter with the latest release of End of Forever from the Southern California alternative, reggae-hip hop band Sono Vero. End of Forever, having dropped on June 17th, is one of 5 tracks from the band’s EP release Roses for the Reckless which reached the Top 10 on iTunes Reggae Charts. The California boys deliver an enticing blend of sultry rhythms, blazing hot beats, and fluid vocals while sharing an exhilarating story of young romance without abandon.
End of Forever conveys a mellow listening experience by seamlessly fusing together the stylistics of island reggae and Latin chords with glossy rock vocals and clever hip hop bars. Considering the eclectic tastes of younger music fans, Sono Vero’s track thoroughly appeals to a wide-reaching audience, connecting with listeners on a highly relevant level. With a sound that is reminiscent of fellow California rockers The Dirty Heads, Sono Vero with their youthful zeal are popularizing and revitalizing the sounds that once rumbled within the underground during the late 90s and early 2000s. Fans who are looking for a postmodern, free-spirited dance on the wild side, with an unabashed flair for romance will enjoy keeping “End of Forever” tuned-in and on repeat.
Without a doubt Sono Vero will have the girls swooning with the lyrical composi tion delivered on the song. Alongside the catchy beat, warm and inviting lead vocals croon out poetic verses that capture the the spirit of young love much like a charming, romantic flick. The fellas on the other hand, are definitely going to want to play this track for the ladies in their lives should they want to rack up a few brownie points; if they are feeling at a loss for words, this track will certainly speak volumes. With all of the makings of a popular summer jam, End of Forever is a sexy, melodic feel good track with a playful and flirty splash of hip hop.
Based in Southern California, Sono Vero quickly soared the music charts with the release of their latest EP Roses for the Reckless. Their innovative style has garnered the band air-play on Los Angeles radio station KGUP 106.5FM, where they landed on the Top 10 charts beside artists such as Glitter Rose, The Neighbourhood, and Cher Lloyd. On a steady climb up the road to stardom, the band earned the highly coveted Artists in Music Award title of “Best Reggae Artist” in 2014. Sono Vero’s style is a distinct fusion of Alternative, hip hop and reggae sounds. Their performance is a testament to the diverse influences of today’s rising artists and the remarkable ability to manifest themselves as innovators in modern music, destined to change the industry as we know it.