Honda introduces car created just for women

Introduced this summer in Japan this summer, the Honda Fit She’s is a regular Fit subcompact with a makeover. Of course it’s pink! Pink stitching in the seats and steering wheel and floor mats, pink metallic bezels around the shifter and displays. There’s also a few extra shades of pink in the special She’s badge, spelled with a heart for an apostrophe. If pink isn’t a customer’s style, Japanese buyers can also select a Fit She’s in shades of brown and white that a Honda executive told the Yomuri Shinbun newspaper match the color of eyeshadow.

To Honda’s credit, the Fit She’s beauty treatment isn’t just skin deep. It also comes with special windshield glass that cuts 99 percent of ultraviolet rays and a “Plasmacluster” air conditioning system that Honda claims can improve a driver’s skin quality, all aimed at stopping those wrinkles that turn adult cute into just adult. With a starting price of $17,500, the Fit She’s got an attractive price for a home-market Japanese car — but automakers wouldn’t need special editions if taking advice from women wasn’t such a noteworthy event. Read more here.

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With political activists as parents, Stephanie learned gender politics at an early age and embraced stiletto feminism in high school. As a marketing professional, she’s written for a variety of publications. She founded to be a voice for the sex-positive alpha female.